Digital marketing is the marketing of goods and services via digital technologies
. The Internet, for example, is a type of digital technology. However, it is not the only one. Digital marketing also includes marketing services and products using display advertising, mobile phones, and other digital media.
If you are a marketing professional today, you probably market products or services using digital channels. You probably also use traditional channels, such as printed newspapers and magazines.Clicks Marketing recently shared
about using search engine proven keyword clusters. By looking at existing pages that are ranking in Google, you can basically reverse engineer what Google is expecting your content to have in respect of keyword phrases. This has now become one of the most vital aspect of combining SEO and Content Marketing for a successful campaign.
For more sophisticated communication, Omnichannel marketing communication
can be used, which combines various marketing channels to create seamless communication with your customer.